Number One
NME
Language – Front Cover - The masthead is in the top left hand corner which is very conventional for a magazine of this genre. The letters ‘NME’ are in red and this also very conventional for many magazines and newspapers. Just above the title in small black letters it states the date of release and the price. The barcode is in the lower right corner, this is usually placed as it is not taking eyes away from the main picture on the cover. Below it also says the issue number. In the main photo are the characters from the channel 4 show ‘inbetweeners’, and they are looking straight into the audience. In the picture two of the characters heads are covering the masthead but this is acceptable as the name and style of the magazine are well known. At this time of the magazines release the new series of the show was been released that’s why they are featured on this particular issues cover. The name of the T.V show is the biggest thing on the page covering their bodies, and is the same shade red as the masthead. The sub headline says ‘meet NME’s new work experience kids’ this could refer to the fact that in one of the episodes the characters went on work experience for a while. On the actual picture they seem to be stood in what one could picture the NME office to look like, one of them has wrapped a telephone round the others work symbolizing office work and confusion, The other two characters one of them is holding a guitar symbolizing music and the other lots of past copies of NME showing that he is busy at work. Underneath the headline in what look likes it could have been spray painted on to the cover it says ‘we really enjoyed our unpaid time here’ this enforces the sub headline and brings humour to the cover as the ‘inbetweeners’ is a comedy.
Double Page Spread – On the double page spread, once again the characters are looking directly to the camera appearing that they are looking at the audience. However this time you can see their full bodies. Once again the main headline has words added that look like they have been spray painted in. The whole article is on a white background and some of the actual writing goes over the picture. The headline takes up half of the page were the writing is, the other page is just a full picture.
Ideology – The magazine promotes a traditional view of music, saying that we should pay for music as it regularly talk about programs such as iTunes. It also expects everybody who reads it to be totally crazed about music as it always features an in-depth weekly gig guide, with not all gigs that are mainstream, it features every gig however big or small. They are also very honest and NME believe that their readers trust them, and always give them all the facts and don’t hold back. They also are always on the look out for the next big thing, the promote people who they believe are going to make it big. They don't follow trends, they set them.
Institution – The institution that produces NME is IPC Media which also publishes magazines such as Uncut, which is another music magazine. To advertise on a full cover page in NME it costs £8,085. It is published weekly and has a circulation of 33,875 published by ABC and it’s readership is predicted to be 325,000 by the NRS. The magazine says it aims to target males between the age between 17 – 30.
Audience – NME’s audience is mainly male dominated with 74% of it’s readers male. The median age of readers is 23 years old. The readers enjoy watching films at home and at the cinema, and are likely to buy a DVD every month (this is a higher than the national average) NME readers enjoy reading and finding out about new music and are more likely to influence their friends and family about what mobiles to buy.
Representation – In NME everyone is represented honestly and the audience are allowed to make up their own mind, However if the audience show an interest in a particular person, they will feature them on the cover in a positive way, as this will mean more people will buy if someone they like are on the cover instead of someone they don’t like. On the cover the inbetweeners are dressed in their school uniforms like they are when they are in character, one of the characters has wrapped a phone wire around the neck of the person next to him, showing that they are mischievous and up to know good, like his character in the TV programme also one of the characters is holding lots of old copies of NME, they look like they are about to fall out of his hands and his face shows panic also like his character in the TV programme, it also relates to the story saying that they were working there unpaid. Also the character placed in the far background has a yellow guitar this stands out against his blue jumper and shows that he has a playful side.
Sources:
Information: NME Media Pack
Images: NME.com.
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