L.I.I.A.R Analysis Of Two Other College Magazines.

The LC – The Lewisham college.

Language – The title of the magazine is in conventionally in the top left hand corner, It is big and bold and stands out on the photograph behind. The college magazine is called The LC as this is short for The Lewisham College. The main headline on the front page is about a football tournament. The picture of the front cover has been cleverly shot in a mirror to give both sides of a man who is dressed fully in a football kit, and holding a football, He is wearing the local football kit, of where The Lewisham College is based. Also at the bottom of the page there are two more headlines, one is about a fashion show taking place within the college this is too target the female audience since the main story and photograph is stereotypically targeted at males. The contents page has a letter from the principal with a picture of her placed at the top, the title of the news section is yellow and white on a black background, this stands out very well, the contents is just white with black writing, simply stating what is on each page, in the news section there is a picture of the story and a brief outline out of the story to tease the reader into reading further on. At the bottom is also has a link on how to follow the college magazine on facebook and twitter, this is to help target there younger audience.

Institution – Lewisham College is a further education, Vocational College in the South East London. The college has 13,600 students, the average age of their students is 29 years old. There are about 2,600 students aged between 16 and 19. In all of the students who go to the college only 43% of the actually life in Lewisham itself. They do a range of  vocational courses such as beauty and A Levels such as business studies. They have many great facilities for their students such as cafes, beauty salon and a fitness centre.

Ideology – The cover of the college magazine shows a football player, the main story is for a football tournament that is coming up and the college is going to take part this shows that the college has more then just it’s teaching to offer in more conventional subjects, It takes learning out of the classroom and shows that the students can have a fun active lifestyle. As the college is entering into a a football tournament it shows that they have a good record for sport as the headline has a year it insinuates that the college may have taken part in the past. The college tagline is that it is the colleges mission to create successful futures.

Audience – As the average age for a Lewisham college is 29 years old the magazine features things that anybody any age can get involved in the magazine they talk to the student governors as these affect all the students that go to the college they can all be interested, there is also a story to target both sexes such a football is stereotypically for males and there is also a fashion show taking place that is stereotypically linked to girls. As the college only 43% of the students actually live in Lewisham they cover news stories that are to do with Lewisham and the surrounding area.

Representation – In this magazine the male and females are represented rather stereotypically, For example the footballer could have been female, instead it’s male, All people who are to do with the fashion show that is featured on the contents page, they are all females.  All the people who are featured in pictures are represented positive, as all the pictures are very flattering and all people look happy.